Would you buy instant coffee from Starbucks?
February 13th, 2009
I don’t care that Starbucks spent twenty years developing their new instant coffee. I just don’t see the appeal. People don’t go to Starbucks to buy packs of coffee they can drink later. They want fresh brewed, aromatic, tasty coffee. This is going to be the biggest flop since New Coke. (via Bloomberg)
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