Daily Archives: February 13, 2009
Would you buy instant coffee from Starbucks?
I don’t care that Starbucks spent twenty years developing their new instant coffee. I just don’t see the appeal. People don’t go to Starbucks to buy packs of coffee they can drink later. They want fresh brewed, aromatic, tasty coffee. This is going to be the biggest flop since New Coke. (via Bloomberg)
