On-demand retail coffee roasting
May 25th, 2007
Fresh Roast Systems has developed a new coffee roaster, one designed to be deployed in locations such as grocery stores, that will roast coffee on demand and to the level desired by the consumer. The machines are networked to receive updated roasting profiles for new batches of beans, so the retailer doesn’t need to spend much, if any, time tweaking it.
While it’s an excellent concept, I question how well the machine will handle variations in local temperature, humidity, and altitude. It’s certainly possible the machines have the necessary sensors and software to adjust roasting profiles, but it’s not clear from their website whether this functionality is offered.
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